Hi, I'm Melanie.
I help DTC founders bring clarity and structure to their marketing so they can scale profitably, with confidence.
For the past decade, I’ve helped DTC brands move from early traction to structured, scalable growth.I think in systems, not channels.Paid media, content, influencer strategy, website optimization, and lifecycle marketing only work when they are aligned around clear priorities and measurable performance. I’ve led full-funnel growth, improving ROAS, increasing AOV, strengthening LTV, and helping brands professionalize before scaling spend.Most brands don’t need more tactics. They need smarter structure.
How we can work together
Different brands require different levels of involvement. There are three ways we can structure our work.
01
Strategic Partner
Focused strategy sessions centered on your goals, priorities, and key decisions. I provide clarity and direction while you lead execution.
02
Do it with you
We build the strategy together and I give you the structure and frameworks to execute internally. We meet regularly to review performance and adjust strategy as you scale.
03
Do it for you
I manage the moving parts and act as your strategic lead, overseeing performance and execution.
Areas of Focus
01
Growth & Paid Media
Acquisition strategy across paid, social, and influencer channels, supported by creative testing and performance optimization.
02
Brand Strategy & Development
Brand positioning, identity development, creative direction, and cross-channel marketing calendar development.
03
E-Commerce
Website and landing page strategy and buildout, PDP optimization, and CRO designed to improve performance.
04
Retention & Lifecycle
Email strategy, campaign planning, content calendars, and customer journey optimization to strengthen LTV.
Ready to replace guesswork with a clear path to profitable, scalable growth? Let's talk.
Questions? Contact me below.
© MG. All rights reserved.